Books

May 17, 2009

New Paperback: The Influence of Affluence

IOAPaperbackV4 On May 19, 2009, the paperback version of The Influence of Affluence--originally published as The Middle-Class Millionaire--was released in bookstores. The book underwent a title change in its shift from hardcover to paperback. In fact, the original title of the book was "The Influence of Affluence" but the publishers chose to change the title at the last minute. Well, one thing has lead to another and the publishers have changed their mind and decided to go back to the original title.

There's no accounting for genius.

April 10, 2009

Middle-Class Millionaire Coming to Paperback!

The Middle-Class Millionaire will be coming out in paperback on May 19. What's more, the book has been re-christened as "The Influence of Affluence" for the paperback version.

It's a long story but the background on the book's title change is this: the book was originally titled The Influence of Affluence when Russ and I first presented the book to the publisher. Now it's going back to its original title. New title, same great taste.

It's already available for pre-order on Amazon. Don't forget to pre-order your copy!

November 13, 2007

A New Addition to the Team

We've recently hired a first-rate PR firm to help us get the word out about the book. Cave Henricks Communication is a business-book specialist based out of Austin, TX.

We're excited to have them on the team!

Please contact them with any PR questions or opportunities. Or you can contact us directly.

September 24, 2007

On-Sale Date Announced

The folks at Currency/Doubleday have announced the official on-sale date of the hardcover edition of The Middle-Class Millionaire: February 26, 2008.

Just five months from now...

August 06, 2007

The New York Times Delivers

Scan_paper In the August 5, 2007 edition of the New York Times Sunday edition, there were three prominent mentions that referenced a growing middle-class millionaire phenomenon. Mind you, all of this is in advance of the book's actual publication so it's a double-edged sword. While I wish the book were out right now, my friends console me with the notion that all this coverage means the soil is being well-seeded for our book's debut.

Front Page: "A" section:

Part of the "Age of Riches" series, Gary Rivlin looks at "working-class millionaires," with net worths of less than $10 million, and their sense of still needing to work to keep things afloat.

NYT Book Review

A review of Robert H. Frank's book, Falling Behind: How Rising Inequality Harms the Middle Class. Frank, a professor of economics at Cornell U., makes the point that the purchasing life of the ultra-high net worth inevitably finds its way down to the merely wealthy, then on to the middle-class. A case of "The influence of affluence," to be sure.

NYT Magazine

Describing the demise of the American summer vacation, Kirn points out that even when they do go on vacation, Americans stay connected to the office through modern technology. Based on growing research that the top quintile of Americans work significantly longer hours than the middle-class, this really is the plight of the middle-class millionaire more than the middle-class.